Pizza is a key part of the startup life, no matter what entrepreneur you talk to (anywhere in the world). Jeff Bezos says that innovation must occur in “two-pizza teams”:

Small, fast-moving groups of five to eight Amazon employees now could go hog wild with new ideas, such as customer discussion boards on each product page and software to play music and videos on the site. Since then these “two-pizza teams,” which Bezos calls them because each team can be fed with two large pies, have become Amazon’s prime innovation engines. “There’s a huge value in this small, nimble team approach,” says tech consultant and author John Hagel III. “But you can’t do that without this kind of computer architecture.”

Next time you are working on a two-pizza team and coding all through the night, use that opportunity to test your new company or product name. Call the pizza place during the dinner rush and tell them your domain name. Then ask them to spell it for you. If they don’t get it on the first try, go to your favorite who is, and keep trying.

Domains names should always be short, snappy and easy to pass on through word of mouth. Unless your product doesn’t depend on viral marketing, in which case please contact us because we’d love to talk to you. This is no easy feat in 2009 where almost all good domains have been taken by legitimate users or domain squatters.