Building a great mobile app takes careful planning and execution. Sometimes having the right user flow can be more important that how beautiful a page looks, and other times having a beautiful icon might just be enough to get that extra consumer download. At Koombea we help companies build all kinds of apps from beginning to finish. This month we set some time aside to talk with our VP of Product Marketing Ellie Cachette, and leading Designers (Mario Rocchi, Diego Coronado, and Ivan Arango) to get the scoop on simple steps for making sure you have the right UI (User Interface) and UX (User Experience) to turn that business idea into a winning mobile app. Judging by the action and being featured on the Slideshare homepage, we suggest you take a look below.
In this article Ellie Cachette, our VP of Product Marketing explains how great marketing is not something that should be done AFTER a product is built or launched but during its development. To see the original article click here.
Our founder is often quiet working with clients and projects so it’s rare to hear his thoughts, specifically on markets. This month, Jonathan Tarud, our CEO and founder took some time to share his thoughts around what drives entrepreneurs from his personal experience as well as experiences working with hundreds of founders around the world. Below is Jonathan´s post, but you can see the original post here.
What really matters for a successful app. By Daniel Doebrich
Many App developers struggle with defining what key performance indicators (KPIs) they should pay attention to. Solving this question is important to measure the success of your app, understand if your strategy works, and to rethink the concept where necessary.
If you hope for a magic formula you will be disappointed. Apps differ so drastically that what signals a huge success for your solution may indicate a disaster for another one.
“We often have clients ask us for the ‘secret’ to having successful apps, but the truth is, much of a mobile apps success is defined before it even launches. Have metrics that actually matter.”
says Ellie Cachette, VP or Product Marketing at Koombea, that specializes in building out mobile apps for companies.